Giselle Bundchen. That’s why.
New York–David Yurman has named Gisele Bundchen as the new face of the company for its 2012 fall campaign.
“David Yurman selected Gisele as the campaign’s face because she is the embodiment of natural beauty and style,” the brand said.
Bundchen’s shots will be featured on a “Shop Behind the Scenes” tab off the David Yurman Facebook page, where fans can purchase new jewelry products or enter to win a free bracelet, in a sweepstakes that is open until May 20.