Jewelry Megastore - Specialists in premium gold, platinum, sterling silver, and diamond jewelry
  • Jewelry Megastore Twitter Jewelry Megastore Facebook
Deal of the Day


The precious metal of Gold is not only used in jewelry to make items such as Gold chains, bracelets, earrings, pendants and many others, but has a long history of numerous uses. The yellow metal is extremely malleable while being durable and resistant to corrosion. When crafted by jewelers into beautiful designs the possibilities for artistic creation are endless.

Pure 24k gold is often mixed with other metals in order to give it even more strength. Remember, 24 karat gold is 100% pure gold and is more difficult to keep it’s form when not mixed with other metals. Some of the metals utilized in jewelry manufacturing are copper, silver, nickel and zinc. The color changes slightly depending on the final purity our jewelers create the jewelry with for the final products. You will see that 24 karat gold is much more of a deep yellow that 14 karat gold. Many people like the look of a darker yellow so they will opt for 18 karat gold when ordering jewelry from Jewelry Megastore.  Many consumers prefer a lower karat metal such as 10kt gold for the higher levels of durability. The gold jewelry purity chart on this page will give you a better understanding of the exact standards for the industry.

On jewelry you will always notice both the manufactures trademark and the karat stamp. These can be in various location of the item such as a clasp or the piece itself. The trademark is usually made up of some type of symbol and the karat stamp can either be the actual karat of the metal or the percentage of purity.  For example, you may see the numbers 750 or the 18kt symbol in a fine jewelry piece.

The color of gold is determined by what metals have the dominant color chosen by the jeweler to be used in the jewelry making process. For instance white gold jewelry would have more white alloys than the yellow gold jewelry pieces that are created. A process called Rhodium plating is used on finished pieces of white gold in order to give it a bright white appearance with shine and luster.

Another popular color is pink gold, which is used in items such as tri-color jewelry and gives jewelry a nice appearance with a variation from the more common yellow or white gold jewelry.   Two-tone jewelry of both yellow and white gold are extremely common and fashionable, because all these colors compliment each other so nicely. Over the years the trend has shifted at various times depending a great deal on fashion statements being made by the press and celebrities.

The price of jewelry will change at various times, because the value changes depending on the daily gold markets. For example our prices are fixed unless gold rises or falls below certain market levels pre-determined. The prices of jewelry can also be dependent on the amount of labor and time put into the creation of a piece. For example a machine made chain would be less labor intensive than a custom creation made by a skilled jeweler.

When caring for your jewelry it’s important to realize that your metal is still a precious one that needs to be cared for. Never use any strong abrasives on your jewelry and soft bristles on any brushes that will be utilized for cleaning. We hope this overview of gold jewelry has been helpful and we welcome any suggestions for topics to discuss on

Precious Metals Purity


24 karat = 100% gold

22 karat = 91.7% gold

18 karat = 75.0% gold

14 karat = 58.3% gold

10 karat = 41.7% gold


925 = 92.5% Sterling Silver


950 Plat or Plat = 95% Platinum



Wedding Bands
Sterling Silver